Bernhard Willhelm & Geoffrey Lillemon For By Project

Bernhard Willhelm & Geoffrey Lillemon For By Project

This post is for those with an artistic sense of humour (and appreciation for the unconventional). (a 514-based men’s international underwear brand), have just released the first of six graphic videos produced by Geoffrey Lillemon to introduce Bernhard Willhelm’s design collaboration with the brand for fall 2012.  Every two weeks consecutively until the collections release, Undz will publish one of the video shorts to up the largely anticipated ante.

Geoffrey Lillemon is known for his work publicizing the Versace for H&M collection (check it out here), while Willhelm’s influence ranges widely from fashion to instillation exhibitions (you’ll want to take a look – mark my word).  There are more international artists to be announced for varying collaborations with the skivvies brand, which will be available to purchase online for a mere $20 a pair.  While I might not be able to wear them, I’d love to collect something random like this… would it be weird to frame and mount eccentric men’s underwear?

So, what do you think?  Naked alien with out of control junk over the top, or perfect for making viral waves?


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