GIVEAWAY – Rowenta Beauty Versa Style Romp!
If there’s one thing I love, it’s getting the “go” to post pictures I’ve gotten back from previous photoshoots and collabs!
I’ve only just recently begun to realize that what I do for a living is in fact quite odd. Being so used to just “doing” and not wholly absorbing the randomness each and every day holds for me, I would always cease to understand why people failed to not fully understand my career choice (or rather creation). The book I am currently consumed with, Just Kids by Patti Smith is set in the sixties and envelops the feeling and struggle of the artist (alongside innocent, youthful, and all-consuming love). While I would not quite consider myself an artist (I’m far too commercial by nature), I am most certainly ruled by the dominant right side of my brain (and have become something of a makeshift writer in this new world of whatever goes). I sit in coffee shops, I think of Carrie Bradshaw and Hemingway who had entire days to experience the truth behind their words – I think about what being a writer really means. It really is a privileged craft to pursue – you live firsthand. You ignore rules and make your own, you come and go as you please. Thinking back to my own development through this very blog, the pattern I recognize the most is my need to leak thoughts to the world when I’m at my weakest. Restriction, pain, and uncertainty prove to be a cruel and torturous passage when it comes to inspiring innovation and variation. It has nothing to do with the words or formations of sentences – and everything to do with life itself as the medium. Observations, encounters, thrills, fears and concerns build up each and every one of these posts (always laced of course with some kind of fashion or beauty venture I’ve involved myself in).
While I don’t so much identify with the photoshoots I do (other than the people behind them and the fact that it proves to be another dimension to learn and absorb), the truth is they make for great blog content space fillers (lets face it, some people read me while others glance and scroll). They are visual representation of my days as an open mind left to be transformed by other creators. Of course I always have fun, but it remains something I have never truly gotten comfortable with – I just attempt my best and step outside my mind for as long as it takes to get the job done. It’s mechanical. I would like to try and be a bit more expressive in this area… I watch actresses and actors and admire how seriously they can hold onto character – how believable they come across. I can hardly play the role of myself, what it ought to be to have the ability to take on another’s persona – another level of intelligence!
A few months ago, 1 Milk 2 Sugars PR elected me to have some fun with one of their clients – Rowenta Beauty (whom, for the record I just bought the snazziest little travel iron/steamer from their mother company and love)! The purpose? To recreate something of a day in the life of little ‘ol moi (of course we’re talking more of the city slicker jours and less of the in-flannel-pj’s-chained-to-the-computer days). For each stop, a different coif to match (if only real life was like this and hairstylists came in pocket-size, jet set format) using an array of their beauty tools (the same that back and remain quite prominent supporters of fashion weeks around the globe)! Using a decadent suite at the W hotel as our home base between set and styling changes, the fabulosity meter was sky high amongst the youthful infusion of organizers and artistes. Luigi was on the prowl dishing out pro tips and tricks to my ever accepting ears while working away at my newly fragile/fried locks. Considering the state of my hair, he somehow managed to not distress it further through styling, and even managed to bring light to my overly processed problems suggesting great DIY remedies. I love him. Borderline obsession with him? Yes, absolutely. We dig each other hombres. Don’t understand it yet? Check out his official site, friend him on facebook and follow him on twitter for the full experience – you’ll catch on in no time too (I guarantee it).
The first look was a casual day look – a great versatile blowout using their Infini Pro Auto Sensor Dryer (yes, it automatically halts air distribution when you set it down to fix your do – cool no?). Perfect for my many coffee shop romps and occasional corporate lunches, all the while proving to be a fun alternative to the usual tied-back-in-a-bun remedy I tend to opt for (out of impatience) most of the time.
Second look was cocktail-chic done using the Versa Style flat iron (made specially to either straighten or perfectly curl hair via it’s silicone side grips). Shot in one of my favourite 514 places to grab a perfectly blended drink (the W upstairs lounge), the ambiance made for the perfect platform for my hair texture (yes, I think about these things). I was so perplexed as to how a straightening iron could master such meticulous curls – I had honestly never seen anything like it (and yes, I’ve seen a regular one do it before – just not as easily or without crimps).
Next up was the transformation from curl to fro!
You’ve gotta have the patience of a Saint if you’re setting out to be a hairstylist – Luigi took on the gruelling task of individually wrapping each of these hair wires in 8 formations and securing each and every one with a bobby pin. Once they were all in place, using the Versa Style, he pressed them individual to obtain the “crimp” effect. When everything was taken out… behold the white girl afro! I loved this look, and couldn’t stop shaking my head in pure Sly and Jimi style… and that Balmain leather jacket… *le sigh*… was like butter… at a hefty $17,000… yes, you heard right (luckily, it dropped down to $4,000 on sale – still crazy, but at least imaginable).
Styled by the fab Marie-Leigh Toure, this shoot includes accessories and clothing from Links Of London, Toywatch, Mulcair, American Apparel, Balmain, Les Petits Hauts, S’NOB and Aldo.
Shot by Maciek Wilkos (lighting entrepreneur extraordinaire).
My current hair muse?
Sasha Pivovarova in the new Armani ads… next time I hit up Luigi en salon I’m getting it cropped short like this too. I like it’s fuss free style and how prominent it makes everything else you’re wearing look (especially slicked back). Off go the eyebrows too – I want them bleached to give this abnormal look. I think I’m turning into a scary fashion lady slowly but surely. Still striving for that icy ideal…
Drop a comment below as to which look you love best for a chance to win this beauty (don’t you love the game show sparkle?)!
Giveaway open internationally (please understand that the plug for this product is North American though), and entries end in exactly one week (Wednesday, October 26th 2011).
Winner will be drawn by random number generator.
xoxPosted under fashion, montreal, photoshoot, Uncategorized by Robyn